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Sunday, March 22, 2009

Funny: Australia's Stimulus Package

Australian Prime Minister Revin Kudd answers questions about his stimulus package.

Q.  What is an Economic Stimulus Payment? 

A.  It is money that the federal government will send to taxpayers. 


Q. Where will the government get this money? 

A.  From taxpayers.  


Q.  So the government is giving me back my own money?  

A.  Only a smidgen. 

Q.  What is the purpose of this payment? 

A.  The plan is that you will use the money to purchase a high-definition TV set, thus stimulating the economy.  


Q.  But isn't that stimulating the economy of China?  

A.  Shut up. 


Below are some helpful guidelines on what to avoid spending your payment on: 

  • If you spend that money at K-Mart, all the money will go to China.
  • If you spend it on petrol it will go to the Middle East.
  • If you purchase a computer it will go to India and China.
  • If you purchase fruit and vegetables from Woolworths or Coles, it will go to China and Mexico (unless you buy organic).
  • If you buy a car it will go to Japan and Korea.
  • If you purchase useless crap it will go to Taiwan. 


None of the above will help the Australian economy. We need to keep that money here in Australia.

You can keep the money in Australia by spending it on one of the few businesses still owned in Australia – ''. So when your stimulus money arrives, buy yourself some cool and uplifting oils and books crafted by a goddess sister. In fact, buy lots of it. You know that bookshelf you always wanted to start? Now is the right time. You know that big girls'-night-in you're planning? Stock up now with oils to get the party started.

It's such a simple solution I don't know why nobody's thought of it before.

  • Stimulate the Australian economy
  • Stimulate's bank account
  • Stimulate yourself

Enjoy your week :-)

Wednesday, March 18, 2009

Business Brainy Man or Sacred Savvy Goddess?

Today I'm grateful I discovered Twitter. I have been having so much fun learning and sharing with my fellow WAHTweeter Tweeps (that's People who are Work At Home Tweeters) (#WAHTweeter in twitter language). 

Who'd have thought a few weeks ago that I'd be mastering a new language by mid March? RT, hashtag, followonFriday, tweeple, twitterverse... and who could have imagined I'd ever think that calling myself a TwitGirl could be a good thing?! ha ha ha. ... and who'd have thought one could have tweeky conversation with virtual strangers and laugh well into the evening over non-existent competitions? 

This happened to me last night, when a guy I'm following tweeted his support for Ellen DeGeneris to be the cover girl of the next edition of "O" (Oprah Winfrey's mag). Not sure how the segue happened from the women's mag "O" to the businessman's "Business Review Weekly" happened, but nevertheless we decided Ellen could have "O" if she left BRW alone for Aussie talent. That evolved into a debate about who would be the better cover person for the next issue of BRW - me or Wayne. 

Help us out... What would you rather see on the cover? Business brainy man? Or sacred savvy goddess? 

Who would you prefer to see on the cover of BRW? The Maverick Spirit, Wayne Mansfield, or the WAH goddess, Anita Revel? See their profiles: @WayneMansfield @igoddess and vote here.
@igoddess Anita

View Results

Friday, March 13, 2009

7 deadly sins by email marketeers

Now that I have joined twitter, I'm discovering a whole new world of incredible resources, inspiring people and endless websites to visit. The downside of twitter, however, is the rampant hard-sell approach taken by a few users who don't take the time to know me before pushing their products on to me. The first step in any relationship is to introduce yourself, engage in conversation and find common areas of interest. Same goes for relationship marketing. In short, get to know me before forcing yourself upon me!

In response to the Pushers, here are The 7 Deadly Sins of Email Marketing (by PUPPET MASTER). 

(Note: To this list I'd like to add: Act Unethically. Ignore the privacy laws set out by the Australian government designed to protect individuals from spam. What this sin looks like: a) No explanation of where you got my email address from; b) No opt-in or opt-out option in your blanket email.)

1. Oversell.

This could be described in its simplest form as an excessive belief in your own abilities or in the abilities of your product, that interferes with the your realisation that your marketing message is not targeted at you or your product –it’s about the prospect.

What this sin looks like: Selling, and selling hard. Pushing your product, and praising it to high heaven. Forgetting to talk to (and about) your prospect in a way that addresses their needs and what they care about.

2. Safety First.

Dare to stand out and be different! 

What this sin looks like: Bland, standard, blah, meh type of emails. No variation in style, nothing exciting, no changes of development, it’s stagnant. And don’t paste your sales letter and try to make it pass for an email - it’s not!

3. Try really REALLY hard.

The email sounds too smooth, too glossy and too perfect - in other words, you don’t sound like a real, honest, down-to-earth, trustworthy person that your prospect can relate to and trust.

What this sin looks like: You don’t write like your Grandma. This is leading on from what I mentioned — email is intimate, it’s personal, it relates. Yes, good sales letters are meant to do that, but you can’t disguise a sales letter when you paste it in.

4. Be Spammy.

Even if you’re doing everything else right, this one sin can (and will, ultimately), kill your email marketing.

What this sin looks like: Your email doesn’t even get to your prospect’s inbox to be marked as spam because it gets caught by the spam filters. This involves using the wrong language, not testing your email with a spam filter prior to clicking ’send’, etc. (A very good one is E-filtrate, for example.)

5. Swipe like a dummy.

We all know that it is possible to swipe your way to the top. Swiping is a way of transferring others’ genius traits, status, abilities, and especially way of writing emails to become your own.

What this sin looks like: Copying others’ emails, word for word, without matching the tone, style, manner and phraseology to what your own list best responds to. This can be a tough one, especially when you’re not sure what to test, which leads us to the next sin…

6. Never Test.

Sloth is the avoidance of work. When it comes to email, many people aren’t slothful by choice. Often, it’s because they don’t know:

a. That they’re supposed to test,

b. They don’t know what to test,

c. They don’t know how to test, and

d. They don’t know how to interpret the results. eg. What’s a ‘good open rate’? Does it vary from niche to niche? How do you maximise a good response to certain emails?

What this sin looks like: Ultimately sticking to sending out emails at a certain time, never testing when you get the best open rates and clickthrough rates, not testing what kind of emails get the best response from your list,

7. Be Unlikable.

Unlikeability is manifested in the marketer who spurns love and likeability, and opts instead for disconnect and facelessness.

What this sin looks like: No persona, no personality, no distinguishing features, no riveting subject lines… and your email gets lost in the clutter of the inbox.

Bonus Sin…

8. Take Everything As Gospel Truth.

What this sin looks like: You listen to what every Tom, Harry and John Marketer has said. You test and try different things, sometimes not sticking to one thing long enough to see results; other times sticking to something for way too long without seeing results.

For example, I know one top marketer who teaches ‘newbies’ to do this to save costs when they’re starting out, but I reckon there’s a reason why he hired the top email autoresponder guy to write his emails. So, be careful whose ‘good advice’ you’re listening to.